All our work is guided by the principle of helping our fellow countrymen and adding value to the communities we work with. Shootback Media is a thinking communications company that is rooted in content, with the ability to combine traditional and non- traditional communication channels.

our unique offering encompasses years of experience in Strategic Communications, an understanding of the local context, a passion for sharing information by producing campaigns that change the way communities think, feel and behave about some of the most complex and sensitive issues facing them.

We are passionate about our work to engage people to participate in peace building, reduce conflict, counter violent extremism and promote peace and development. We work within East Africa but mainly Somalia. We have offices in Nairobi and Mogadishu and a network of local partners that allows us to operate in most remote areas throughout East Africa.

Issues We Are Tackling

National Dialogue and Reconciliation

Stimulating constructive public debate, challenging misinformation and giving a voice to marginalized people.


Improving flow of information within Government and between government and citizens. Security Sector Reform – Building public trust in security services through more and better information about operations and reform

Counter Extremism

Reducing support for extremism and other violent extremist groups by undermining their communications.